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Why Use Strategic Video Marketing?
If you’re using videos to market your product or service, my goal in this blog is to convince you of the undeniable value of having a video marketing strategy.
I spent over two decades consulting and advising some of the most successful Fortune 500 and global companies throughout the United States, Canada and Europe. My sole purpose was to understand their overall business and marketing strategy as it related to information technology. It was an eye-opening experience!
There's no debate whether video marketing is an effective tool that remarkably helps entrepreneurs grow their businesses. Hands-down, video marketing is the most effective medium that every entrepreneur should be using.
According to recent studies, videos are the most powerful form of marketing.
- 81% of businesses use video as a marketing tool — up from 63% from 2020. - 6 out of 10 people would rather watch online videos than television. - Mobile video consumption rises by 100% every year.
Despite the staggering advantages video marketing has, many are not using it.
Let’s cut to the chase. Suppose you’re serious about growing a profitable and sustainable online business. At some point, you need to implement an effective video marketing strategy to advertise, share your message, connect with your audience, and foster a culture of loyalty for your brand. If you’re like me, when I see stats like this, it grabs my attention: 93% of marketers who use video say that it’s an important part of their marketing strategy. (www.wyzowl.com) Is video an important part of your marking strategy? If not, I hope this blog will give you some guidance. Many business owners don’t have the...